Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing. The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt there weren't any coolers on the market that kept their catches, kills, and beverages cold enough for long enough.

TUNDRA 45 HARD COOLER\n\n Our most popular size, it's great for overnight camping trips with a crew of four.