Playing Slots Releases Dopamine (or the Feel Good Chemical)\n\n This chemical heightens their sense of euphoria. It allows them to feel the same way they do after exercising or making love, and they want to experience this feeling again and again, no matter how many losses it takes from them to achieve it.

The initial attraction to slot machines\n\n Slot machines encourage players with the flashing light display, arcade sounds and the chance of a big jackpot; all these can have a psychological effect on the player.